Bright Ideas Blog

Bright Ideas Blog, market planning, marketing, Solar Marketing

Marketing Clean Energy and Climate Solutions from a Firm Foundation


With RE+ now in our rearview mirror (and my feet finally recovering!), get ready for a big finish to 2023. This year is expected to be the biggest ever for solar. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts — and get your marketing plan in place for next year.

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Bright Ideas Blog, Renewable Energy Strategy, solar, Sustainability

Why You Should Care About Solar Recycling, and What to Do Next


Solar energy powers 4 percent of the world’s electricity, according to The International Energy Agency  — the result of record-breaking growth in clean energy over the last 20-plus years. That’s the good news. At the same time, 8 million metric tons of solar panels are nearing the end of their (25-30 year) life expectancy and could be headed to landfills by 2030. Not so good.

Preparing for this onslaught of decommissioned solar panels requires us to advance the solar panel recycling process. It’s a critical step to fortify the solar industry’s effectiveness and reputation as a sustainable source of clean energy. 

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branding, Bright Ideas Blog, Content Marketing, Messaging, Sustainability Marketing

A Three-Step Guide to Improving Clean Energy Content Marketing


Why are you in renewable energy? Why do you believe in this industry? In clean energy, it’s not about what your selling, it’s about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy.

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Bright Ideas Blog, Content Marketing, marketing, Solar Marketing

Clean Energy Marketing: What to Do in Urgent Times


It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking? 

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Bright Ideas Blog, Climate, market planning, Solar Marketing

Why Climate Action Belongs on Your 2022 Marketing Agenda


New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well underway.  The 2021 United Nations Report on Climate Change repeated the clarion call from its last report with even greater urgency: We are rapidly running out of time to limit global warming beyond

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Bright Ideas Blog, Content Marketing, Renewable Energy, Solar Marketing

Writing with Light: Ten Tips for Solar Photography with Great ROI


Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.

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