Here’s Why Talking About Climate Change Matters
Most people believe climate change is real. But they don’t know what to do about it. Climate scientist Katharine Hayhoe shares her perspective on why talking about climate is the first step.
Bright Ideas Blog
Why Climate Action Belongs on Your 2022 Marketing Agenda
New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well underway. The 2021 United Nations Report on Climate Change repeated the clarion call from its last report with even greater urgency: We are rapidly running out of time to limit global warming beyond
How sustainable is your solar company?
Environmental, social and governance (ESG) investing is having a watershed year, and for the solar industry, this momentum is great news. But solar companies may need to up the ante on their own sustainability efforts.
Writing with Light: Ten Tips for Solar Photography with Great ROI
Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.
Six Ways to Keep Commercial Solar Stakeholders Interested (and Close the Deal)
Many companies are in the position to consider commercial solar. But the people involved in making the decision have day jobs. And they don’t have time to make solar a side project — together with all the issues in financing, design considerations, and all the rest. How can we make the process easier for them?
So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?
Planning a Solar Marketing Strategy in an Unpredictable Year
As the renewable energy industry moves forward with purpose into 2021, there is reason to be optimistic. But with Covid still devastating communities, the future for many is still uncertain. How can you plan your solar marketing strategy in such a volatile environment?
New Research Shows Public Concern for Climate Change Is Holding Strong During Pandemic
How has COVID-19 affected consumer attitudes toward climate?
Five Steps to Conquering Account-Based Marketing for Commercial Solar
What is Account-Based Marketing and why is it more important than ever?
Bouncing Back: Lessons from the Front Lines of Solar
How are solar companies adapting their business practices during COVID-19 and what lessons can we learn as an industry?
Is it Right to Keep Marketing Solar During a Pandemic?
Is it appropriate to continue marketing – even something as worthy as solar – when your customers are in the midst of a crisis?
