clean energy marketing

Bright Ideas Blog, Marketing, Solar Marketing, Sustainability Marketing, Uncategorized

Four steps for more strategic clean energy marketing in 2024

The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend.

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Bright Ideas Blog, Messaging, Solar

How to Craft a Killer Message for Your Clean Energy Company

Every great comedian shares a common trait: a hyperactive sense of self-awareness. Chris Rock and Patton Oswalt have wildly different comedic styles, but their ability to connect with us is based on our sense that they’re being completely, brutally honest. Crafting a message that attracts, connects, and finally wins over your audience is not unlike

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