Sustainability Marketing

Bright Ideas Blog, Marketing, Solar Marketing, Sustainability Marketing, Uncategorized

Four steps for more strategic clean energy marketing in 2024


The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend.

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Branding, Bright Ideas Blog, Content Marketing, Messaging, Sustainability Marketing

A Three-Step Guide to Improving Clean Energy Content Marketing


Why are you in renewable energy? Why do you believe in this industry? In clean energy, it’s not about what your selling, it’s about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy.

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Branding, Bright Ideas Blog, Sustainability Marketing

How To Earn the B Corp Certification for Your Solar Company


Solar companies are inherently mission-driven, but often fail to leverage this strength. One way to promote your mission is by earning your B Corp Certification. In our last post, we discussed the many benefits of B Corp Certification. In this post, we’ll walk you through the process of getting certified. For more stories about marketing

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Bright Ideas Blog, Solar Projects, Sustainability Marketing

Sustainable Manufacturing Takes Root in the Heart of Texas


On 14 acres west of Austin, Texas, a home-grown manufacturing business is delivering on a sustainable vision. Rehme Steel Windows & Doors manufactures high-end, architectural steel doors and windows for some of the most discerning customers in the U.S.  Company founder Peter Rehme, an Austin native, decided to build his factory in the Texas Hill

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