Solar Marketing

Bright Ideas Blog, Marketing, Solar Marketing, Sustainability Marketing, Uncategorized

Four steps for more strategic clean energy marketing in 2024


The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend.

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Bright Ideas Blog, Content Marketing, Solar Marketing

Clean Energy Content Marketing for Each Stage of the Sales Cycle


Purchasing clean energy is a complex decision. Consumers and business decision makers need trustworthy information to address the many questions that come up on each customer’s journey. And it is a journey. As a clean energy provider, you can be an indispensable resource by crafting highly credible content for every stage of the sales cycle.

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Bright Ideas Blog, Market Planning, Marketing, Solar Marketing

Marketing Clean Energy and Climate Solutions from a Firm Foundation


With RE+ now in our rearview mirror (and my feet finally recovering!), get ready for a big finish to 2023. This year is expected to be the biggest ever for solar. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts — and get your marketing plan in place for next year.

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Bright Ideas Blog, Content Marketing, Marketing, Solar Marketing

Clean Energy Marketing: What to Do in Urgent Times


It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking? 

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Bright Ideas Blog, Climate, Market Planning, Solar Marketing

Why Climate Action Belongs on Your 2022 Marketing Agenda


New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well underway.  The 2021 United Nations Report on Climate Change repeated the clarion call from its last report with even greater urgency: We are rapidly running out of time to limit global warming beyond

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Bright Ideas Blog, Content Marketing, Renewable Energy, Solar Marketing

Writing with Light: Ten Tips for Solar Photography with Great ROI


Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.

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Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing, Solar Sales

Six Ways to Keep Commercial Solar Stakeholders Interested (and Close the Deal)


Many companies are in the position to consider commercial solar. But the people involved in making the decision have day jobs. And they don’t have time to make solar a side project — together with all the issues in financing, design considerations, and all the rest. How can we make the process easier for them?

So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?

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