solar marketing

Bright Ideas Blog, Climate, Market Planning, Solar Marketing

Why Climate Action Belongs on Your 2022 Marketing Agenda

New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well underway.  The 2021 United Nations Report on Climate Change repeated the clarion call from its last report with even greater urgency: We are rapidly running out of time to limit global warming beyond

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Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

How to Optimize Commercial Solar Lead Generation through Integrated Marketing

For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales. 

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