New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well underway. The 2021 United Nations Report on Climate Change repeated the clarion call from its last report with even greater urgency: We are rapidly running out of time to limit global warming beyond
How has COVID-19 affected consumer attitudes toward climate?
Is it appropriate to continue marketing – even something as worthy as solar – when your customers are in the midst of a crisis?
Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your solar + storage marketing strategy.
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales.
The customer relationship doesn’t end after solar is installed. In fact, it’s only the beginning.
Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s resolutions are broken by February. That doesn’t have to be you. Don’t put extra pressure to upend your solar marketing strategy just because you’re writing 2018 on your checks and
Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start:
It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples.