At CPMG, we often get asked about the need to revise clean energy marketing plans in the wake of the Administration’s statements and actions. The truth is, no one knows where we are headed when it comes to clean energy policy. And if what we’ve seen to date regarding issues like tariffs is any indication,
What’s a clean energy leader to do in a year already filled with chaos? Keeping perspective is our first suggestion.
As a solar business or climate tech startup, how concerned should you be about the upcoming political shift? Not as concerned as you might think. Here’s why, and what to do next.
At RE+ 2024, it’ll be tough to find sessions that don’t mention the Inflation Reduction Act. This cornerstone policy is reshaping the U.S. clean energy landscape – and this year, the industry is finally gaining clarity on some of its crucial aspects.
Do our political affiliations influence our perspectives on climate change? According to a study by the Yale Program on Climate Change Communication, they certainly do. While this may not come as a surprise, what’s remarkable is the degree of unity among Americans on the urgent issue of climate change.
The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend.
Purchasing clean energy is a complex decision. Consumers and business decision makers need trustworthy information to address the many questions that come up on each customer’s journey. And it is a journey. As a clean energy provider, you can be an indispensable resource by crafting highly credible content for every stage of the sales cycle.
With RE+ now in our rearview mirror (and my feet finally recovering!), get ready for a big finish to 2023. This year is expected to be the biggest ever for solar. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts — and get your marketing plan in place for next year.
Solar energy powers 4 percent of the world’s electricity, according to The International Energy Agency — the result of record-breaking growth in clean energy over the last 20-plus years. That’s the good news. At the same time, 8 million metric tons of solar panels are nearing the end of their (25-30 year) life expectancy and could be headed to landfills by 2030. Not so good.
Preparing for this onslaught of decommissioned solar panels requires us to advance the solar panel recycling process. It’s a critical step to fortify the solar industry’s effectiveness and reputation as a sustainable source of clean energy.
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