Marketing ideas and best practices to help you accelerate your clean energy marketing.
Writing with Light: Ten Tips for Solar Photography with Great ROI
Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.
Are Your Commercial Solar Prospects Getting Bored?
Many companies want to transition to renewable energy. They really do. But the problem is, the people in charge of the decision have day jobs. And if their job description doesn’t say something like “make the switch to solar and be a hero,” it’s not long before prospects lose their enthusiasm.
So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?
Planning a Solar Marketing Strategy in an Unpredictable Year
As the renewable energy industry moves forward with purpose into 2021, there is reason to be optimistic. But with Covid still devastating communities, the future for many is still uncertain. How can you plan your solar marketing strategy in such a volatile environment?
New Research Shows Public Concern for Climate Change Is Holding Strong During Pandemic
How has COVID-19 affected consumer attitudes toward climate?
Five Steps to Conquering Account-Based Marketing for Commercial Solar
What is Account-Based Marketing and why is it more important than ever?
Bouncing Back: Lessons from the Front Lines of Solar
How are solar companies adapting their business practices during COVID-19 and what lessons can we learn as an industry?
Client News and Press Releases
Fellowship Energy Leads the Way with Solar for Faith-Based Communities
(Richmond, VA…August 20, 2018)…Fellowship Energy LLC, a new clean energy finance company developing solutions for religious organizations and parochial schools, has completed its first solar installation for a faith-based community in Richmond, Virginia, as part of...
Quixotic Systems Builds Rooftop Solar for Affordable Housing Communities in NY’s Urban Core
(New York, NY…August 15, 2018)…As the solar industry continues its expansion to serve lower income communities, a New York solar leader, Quixotic Systems Inc. (QSI), has partnered with affordable housing developer Arker Companies to design and...
CalCom Solar Rebrands as CalCom Energy; Spotlights Focus on Water-Energy-Food Nexus
(Visalia, CA…June 27, 2018) – CalCom Solar expands on its leadership in solar for agriculture and water with a name change indicative of the company’s long-term strategy. CalCom Energy, launching this week with a rebranded web site and identity, more aptly...
