Marketing ideas and best practices to help you accelerate your clean energy marketing.
Marketing Clean Energy and Climate Solutions from a Firm Foundation
With RE+ now in our rearview mirror (and my feet finally recovering!), get ready for a big finish to 2023. This year is expected to be the biggest ever for solar. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts — and get your marketing plan in place for next year.
Why You Should Care About Solar Recycling, and What to Do Next
Solar energy powers 4 percent of the world’s electricity, according to The International Energy Agency — the result of record-breaking growth in clean energy over the last 20-plus years. That’s the good news. At the same time, 8 million metric tons of solar panels are nearing the end of their (25-30 year) life expectancy and could be headed to landfills by 2030. Not so good.
Preparing for this onslaught of decommissioned solar panels requires us to advance the solar panel recycling process. It’s a critical step to fortify the solar industry’s effectiveness and reputation as a sustainable source of clean energy.
Q&A on the IRA with Energy Transition Ventures
The Inflation Reduction Act (IRA) will touch nearly every sector of clean energy. This Q&A with Craig Lawrence of Energy Transition Ventures provides insight into how the IRA could affect investment strategies for clean energy and climate tech.
Is Your Solar Company Ready for the Inflation Reduction Act?
Solar energy companies have been fighting the good fight on solar policy for so long that when news broke that the Inflation Reduction Act (IRA) would include $369 billion (with a B) for climate and energy, it seemed almost too good to be true. But there it is, in...
A Three-Step Guide to Improving Clean Energy Content Marketing
Why are you in renewable energy? Why do you believe in this industry? In clean energy, it’s not about what your selling, it’s about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy.
Clean Energy Marketing: What to Do in Urgent Times
It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking?
Client News and Press Releases
Fellowship Energy Leads the Way with Solar for Faith-Based Communities
(Richmond, VA…August 20, 2018)…Fellowship Energy LLC, a new clean energy finance company developing solutions for religious organizations and parochial schools, has completed its first solar installation for a faith-based community in Richmond, Virginia, as part of...
Quixotic Systems Builds Rooftop Solar for Affordable Housing Communities in NY’s Urban Core
(New York, NY…August 15, 2018)…As the solar industry continues its expansion to serve lower income communities, a New York solar leader, Quixotic Systems Inc. (QSI), has partnered with affordable housing developer Arker Companies to design and...
CalCom Solar Rebrands as CalCom Energy; Spotlights Focus on Water-Energy-Food Nexus
(Visalia, CA…June 27, 2018) – CalCom Solar expands on its leadership in solar for agriculture and water with a name change indicative of the company’s long-term strategy. CalCom Energy, launching this week with a rebranded web site and identity, more aptly...
