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Marketing ideas and best practices to help you accelerate your clean energy marketing.

Q&A on the IRA with Energy Transition Ventures

Q&A on the IRA with Energy Transition Ventures

The Inflation Reduction Act (IRA) will touch nearly every sector of clean energy. This Q&A with Craig Lawrence of Energy Transition Ventures provides insight into how the IRA could affect investment strategies for clean energy and climate tech.

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A Three-Step Guide to Improving Clean Energy Content Marketing

A Three-Step Guide to Improving Clean Energy Content Marketing

Why are you in renewable energy? Why do you believe in this industry? In clean energy, it’s not about what your selling, it’s about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy.

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Clean Energy Marketing: What to Do in Urgent Times

Clean Energy Marketing: What to Do in Urgent Times

It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking? 

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Why Climate Action Belongs on Your 2022 Marketing Agenda

Why Climate Action Belongs on Your 2022 Marketing Agenda

New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well underway.  The 2021 United Nations Report on Climate Change repeated the clarion call from its last report with even greater urgency:...

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