Solar Marketing

Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing, Solar Sales

Six Ways to Keep Commercial Solar Stakeholders Interested (and Close the Deal)

April 28, 2021November 13, 2023By Nancy Edwards

Many companies are in the position to consider commercial solar. But the people involved in making the decision have day jobs. And they don’t have time to make solar a side project — together with all the issues in financing, design considerations, and all the rest. How can we make the process easier for them?

So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?

Branding, Bright Ideas Blog, Climate, Marketing Plans, Solar Marketing

Planning a Solar Marketing Strategy in an Unpredictable Year

January 26, 2021November 13, 2023By Nancy Edwards

As the renewable energy industry moves forward with purpose into 2021, there is reason to be optimistic. But with Covid still devastating communities, the future for many is still uncertain. How can you plan your solar marketing strategy in such a volatile environment?

Bright Ideas Blog, COVID19, Solar Marketing, Sustainability Marketing

New Research Shows Public Concern for Climate Change Is Holding Strong During Pandemic

September 21, 2020November 13, 2023By Nancy Edwards

How has COVID-19 affected consumer attitudes toward climate?

Bright Ideas Blog, Content Marketing, Lead Generation, Renewable Energy Strategy, Solar Marketing

Five Steps to Conquering Account-Based Marketing for Commercial Solar

August 4, 2020November 13, 2023By Amy Hufford

What is Account-Based Marketing and why is it more important than ever?

Bright Ideas Blog, Solar Marketing, Sustainability

Kicking Off 2020 with a Stellar Intersolar

February 11, 2020November 13, 2023By cleanpowermktg

Intersolar 2020 brought innovation, collaboration, and inspiration to sunny San Diego for three full days last week. As always, Clean Power Marketing Group was there to meet with old friends, forge new partnerships, and soak in the collective passion of professionals in our industry (along with our fair share of Vitamin D).

Bright Ideas Blog, Marketing, Solar Marketing, Sustainability Marketing

Three Trends to Tap for Your Solar + Storage Marketing Strategy in 2020

January 14, 2020November 13, 2023By Nancy Edwards

Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your solar + storage marketing strategy.

Bright Ideas Blog, Solar Marketing, Sustainability Marketing

Headed to SPI? ESI? NASEW?Bring Your Acronym Wayfinder

September 16, 2019November 13, 2023By cleanpowermktg

This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic… Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor

Bright Ideas Blog, Content Marketing, Marketing, Solar Marketing

The Power of the Solar Story

July 23, 2018November 13, 2023By cleanpowermktg

For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.

Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

How to Optimize Commercial Solar Lead Generation through Integrated Marketing

May 24, 2018November 13, 2023By cleanpowermktg

For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales.

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