Is This Solar’s Big Brand Moment?
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show strategy. Maybe what you did at Intersolar was great – your sales team loved it; you even got a thumbs up from the CEO. How could you improve upon a good thing?
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it distinct and relevant? Can you tell your story in a clear, concise and compelling manner? If you can’t respond with a confident “yes,” your marketing could actually be doing your
Ever since I got my first exposure to the solar industry working at Applied Materials — where I learned that the same materials that made LCD displays could also make solar panels — I’ve been obsessed with a renewable energy future. I’m not alone. Since its earliest days – when pioneers at Bell Labs produced
Watching the SuperBowl yesterday, it was impossible to ignore the mega brandstorm going on at commercial breaks. I live in a house of football fanatics, so even though I’m not one of them I knew there was no way we were going to tune out unless it was a blowout, which past years have taught