Where do we go from here?
As a solar business or climate tech startup, how concerned should you be about the upcoming political shift? Not as concerned as you might think. Here’s why, and what to do next.
Marketing
Four steps for more strategic clean energy marketing in 2024
The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend.
Marketing Clean Energy and Climate Solutions from a Firm Foundation
With RE+ now in our rearview mirror (and my feet finally recovering!), get ready for a big finish to 2023. This year is expected to be the biggest ever for solar. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts — and get your marketing plan in place for next year.
Clean Energy Marketing: What to Do in Urgent Times
It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking?
Is it Right to Keep Marketing Solar During a Pandemic?
Is it appropriate to continue marketing – even something as worthy as solar – when your customers are in the midst of a crisis?
Three Trends to Tap for Your Solar + Storage Marketing Strategy in 2020
Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your solar + storage marketing strategy.
The Power of the Solar Story
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
Mapping The Clean Energy Customer’s Journey
The customer relationship doesn’t end after solar is installed. In fact, it’s only the beginning.
It’s Solar Marketing Inauguration Day!
Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start:
Three Examples of Solar Marketing Done Right
It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples.
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