Do our political affiliations influence our perspectives on climate change? According to a study by the Yale Program on Climate Change Communication, they certainly do. While this may not come as a surprise, what’s remarkable is the degree of unity among Americans on the urgent issue of climate change.
Purchasing clean energy is a complex decision. Consumers and business decision makers need trustworthy information to address the many questions that come up on each customer’s journey. And it is a journey. As a clean energy provider, you can be an indispensable resource by crafting highly credible content for every stage of the sales cycle.
Why are you in renewable energy? Why do you believe in this industry? In clean energy, it’s not about what your selling, it’s about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy.
It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking?
Most people believe climate change is real. But they don’t know what to do about it. Climate scientist Katharine Hayhoe shares her perspective on why talking about climate is the first step.
Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.
Many companies are in the position to consider commercial solar. But the people involved in making the decision have day jobs. And they don’t have time to make solar a side project — together with all the issues in financing, design considerations, and all the rest. How can we make the process easier for them?
So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?
What is Account-Based Marketing and why is it more important than ever?
In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing.
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
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