It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it distinct and relevant? Can you tell your story in a clear, concise and compelling manner? If you can’t respond with a confident “yes,” your marketing could actually be doing your
Amazing things can happen when you bring 150 or so like-minded individuals into a gridlocked Houston hotel with no reason to go outside to commute anywhere. You listen to each other, stop to think, and try to imagine a future where anything is possible. At the GridNEXT conference, hosted by the Texas Renewable Energy Industries Alliance
Ever since I got my first exposure to the solar industry working at Applied Materials — where I learned that the same materials that made LCD displays could also make solar panels — I’ve been obsessed with a renewable energy future. I’m not alone. Since its earliest days – when pioneers at Bell Labs produced
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