Chaotic Times Call for Steady Leadership in Clean Energy
What’s a clean energy leader to do in a year already filled with chaos? Keeping perspective is our first suggestion.
Renewable Energy
Writing with Light: Ten Tips for Solar Photography with Great ROI
Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.
Is This Solar’s Big Brand Moment?
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
Why Elon Musk’s Move Will Be a Clean Energy Business School Case in 2025
Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.
What’s Your Story?
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it distinct and relevant? Can you tell your story in a clear, concise and compelling manner? If you can’t respond with a confident “yes,” your marketing could actually be doing your
Texas Stakes Its Claim on Clean Energy
Amazing things can happen when you bring 150 or so like-minded individuals into a gridlocked Houston hotel with no reason to go outside to commute anywhere. You listen to each other, stop to think, and try to imagine a future where anything is possible. At the GridNEXT conference, hosted by the Texas Renewable Energy Industries Alliance
