It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples.
Like many Americans, the election results caught me by surprise. After staying up too late watching returns, I had to catch a 5:30am flight to an ironic destination: a solar conference. Looking around the audience at Solar Power PV Conference in Chicago on November 9, there were a lot of bleary-eyed stares. People grumbled their
In our last post we talked about the need to elevate solar marketing to a level that transcends speeds and feeds. But how can solar companies connect with customers on an emotional level that inspires them to act?
Going solar is a bit like falling in love.
Or getting your first car.
Or falling in love in your first car.
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show strategy. Maybe what you did at Intersolar was great – your sales team loved it; you even got a thumbs up from the CEO. How could you improve upon a good thing?
Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.
The Solar Foundation estimates that more than 3,700 K-12 schools in the U.S. currently have solar power systems on site, serving nearly 2.7 million students across the nation and saving nearly $78 million in electricity costs annually. While that sounds like cause for celebration, there are currently 50 million students enrolled in elementary or secondary schools
Education and clean energy leaders gathered last week at Stanford University for the second annual Clean Energy for Education Symposium. The schools attending this growing conference are determined to provide students with a world-class education, while dramatically reducing the energy needed to sustain their institutions.
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it distinct and relevant? Can you tell your story in a clear, concise and compelling manner? If you can’t respond with a confident “yes,” your marketing could actually be doing your
Why now is the time for US clean power groups to invest abroad. In the US, renewable energy, specifically solar power, may have finally reached its tipping point in 2015. Bolstered in part by investment-friendly incentives such as the Investment Tax Credit (ITC) and various state policies, residential US solar installations have grown by 70%
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