Bright Ideas Blog

Advocacy, Bright Ideas Blog, Content Marketing, Messaging, Solar Marketing, Sustainability Marketing

How do we talk about climate change? New study sheds light for clean energy advocates


Do our political affiliations influence our perspectives on climate change? According to a study by the Yale Program on Climate Change Communication, they certainly do. While this may not come as a surprise, what’s remarkable is the degree of unity among Americans on the urgent issue of climate change.

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Bright Ideas Blog, Marketing, Solar Marketing, Sustainability Marketing, Uncategorized

Four steps for more strategic clean energy marketing in 2024


The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend.

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Bright Ideas Blog, Content Marketing, Solar Marketing

Clean Energy Content Marketing for Each Stage of the Sales Cycle


Purchasing clean energy is a complex decision. Consumers and business decision makers need trustworthy information to address the many questions that come up on each customer’s journey. And it is a journey. As a clean energy provider, you can be an indispensable resource by crafting highly credible content for every stage of the sales cycle.

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Bright Ideas Blog, Market Planning, Marketing, Solar Marketing

Marketing Clean Energy and Climate Solutions from a Firm Foundation


With RE+ now in our rearview mirror (and my feet finally recovering!), get ready for a big finish to 2023. This year is expected to be the biggest ever for solar. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts — and get your marketing plan in place for next year.

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Bright Ideas Blog, Renewable Energy Strategy, Solar, Sustainability

Why You Should Care About Solar Recycling, and What to Do Next


Solar energy powers 4 percent of the world’s electricity, according to The International Energy Agency  — the result of record-breaking growth in clean energy over the last 20-plus years. That’s the good news. At the same time, 8 million metric tons of solar panels are nearing the end of their (25-30 year) life expectancy and could be headed to landfills by 2030. Not so good.

Preparing for this onslaught of decommissioned solar panels requires us to advance the solar panel recycling process. It’s a critical step to fortify the solar industry’s effectiveness and reputation as a sustainable source of clean energy. 

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Branding, Bright Ideas Blog, Content Marketing, Messaging, Sustainability Marketing

A Three-Step Guide to Improving Clean Energy Content Marketing


Why are you in renewable energy? Why do you believe in this industry? In clean energy, it’s not about what your selling, it’s about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy.

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