marketing

Bright Ideas Blog, Marketing, Solar Marketing, Sustainability Marketing, Uncategorized

Four steps for more strategic clean energy marketing in 2024

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Four steps for more strategic clean energy marketing in 2024

The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend.

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Branding, Bright Ideas Blog, Clean Transportation, Renewable Energy, Solar

Why Elon Musk’s Move Will Be a Clean Energy Business School Case in 2025

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Why Elon Musk’s Move Will Be a Clean Energy Business School Case in 2025

Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.

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