It’s Solar Marketing Inauguration Day!
Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start:
branding
Three Examples of Solar Marketing Done Right
It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples.
Making a Brand Connection with Solar Marketing
In our last post we talked about the need to elevate solar marketing to a level that transcends speeds and feeds. But how can solar companies connect with customers on an emotional level that inspires them to act?
Going solar is a bit like falling in love.
Or getting your first car.
Or falling in love in your first car.
Is This Solar’s Big Brand Moment?
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
How to Craft a Killer Message for Your Clean Energy Company
Every great comedian shares a common trait: a hyperactive sense of self-awareness. Chris Rock and Patton Oswalt have wildly different comedic styles, but their ability to connect with us is based on our sense that they’re being completely, brutally honest. Crafting a message that attracts, connects, and finally wins over your audience is not unlike
What Solar Companies Can Learn about Branding from a SuperBowl Puppy
Watching the SuperBowl yesterday, it was impossible to ignore the mega brandstorm going on at commercial breaks. I live in a house of football fanatics, so even though I’m not one of them I knew there was no way we were going to tune out unless it was a blowout, which past years have taught
