Where do we go from here?
As a solar business or climate tech startup, how concerned should you be about the upcoming political shift? Not as concerned as you might think. Here’s why, and what to do next.
Messaging
How do we talk about climate change? New study sheds light for clean energy advocates
Do our political affiliations influence our perspectives on climate change? According to a study by the Yale Program on Climate Change Communication, they certainly do. While this may not come as a surprise, what’s remarkable is the degree of unity among Americans on the urgent issue of climate change.
A Three-Step Guide to Improving Clean Energy Content Marketing
Why are you in renewable energy? Why do you believe in this industry? In clean energy, it’s not about what your selling, it’s about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy.
Here’s Why Talking About Climate Change Matters
Most people believe climate change is real. But they don’t know what to do about it. Climate scientist Katharine Hayhoe shares her perspective on why talking about climate is the first step.
Making a Brand Connection with Solar Marketing
In our last post we talked about the need to elevate solar marketing to a level that transcends speeds and feeds. But how can solar companies connect with customers on an emotional level that inspires them to act?
Going solar is a bit like falling in love.
Or getting your first car.
Or falling in love in your first car.
Four Ways to Pump Up Your SPI Presence
With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show strategy. Maybe what you did at Intersolar was great – your sales team loved it; you even got a thumbs up from the CEO. How could you improve upon a good thing?
How to Craft a Killer Message for Your Clean Energy Company
Every great comedian shares a common trait: a hyperactive sense of self-awareness. Chris Rock and Patton Oswalt have wildly different comedic styles, but their ability to connect with us is based on our sense that they’re being completely, brutally honest. Crafting a message that attracts, connects, and finally wins over your audience is not unlike
