Where do we go from here?
As a solar business or climate tech startup, how concerned should you be about the upcoming political shift? Not as concerned as you might think. Here’s why, and what to do next.
clean energy policy
The Ubiquitous Topic at RE+2024: Two Years into the Inflation Reduction Act
At RE+ 2024, it’ll be tough to find sessions that don’t mention the Inflation Reduction Act. This cornerstone policy is reshaping the U.S. clean energy landscape – and this year, the industry is finally gaining clarity on some of its crucial aspects.
Q&A on the IRA with Energy Transition Ventures
The Inflation Reduction Act (IRA) will touch nearly every sector of clean energy. This Q&A with Craig Lawrence of Energy Transition Ventures provides insight into how the IRA could affect investment strategies for clean energy and climate tech.
Writing with Light: Ten Tips for Solar Photography with Great ROI
Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.
Bouncing Back: Lessons from the Front Lines of Solar
How are solar companies adapting their business practices during COVID-19 and what lessons can we learn as an industry?
Can Microgrids Help Define the Utility of the Future?
The quest to create a zero-carbon future and the drive for a more resilient, flexible power grid are not mutually exclusive goals. Utilities who were once resistant to islanded distributed generation projects are now developing renewably powered microgrids at a rapid pace. Here’s why.
Five Reasons to Be Thankful for the State of Solar in 2016
Like many Americans, the election results caught me by surprise. After staying up too late watching returns, I had to catch a 5:30am flight to an ironic destination: a solar conference. Looking around the audience at Solar Power PV Conference in Chicago on November 9, there were a lot of bleary-eyed stares. People grumbled their
Is This Solar’s Big Brand Moment?
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
Why Elon Musk’s Move Will Be a Clean Energy Business School Case in 2025
Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.
What’s Your Story?
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it distinct and relevant? Can you tell your story in a clear, concise and compelling manner? If you can’t respond with a confident “yes,” your marketing could actually be doing your
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