It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking?
Most people believe climate change is real. But they don’t know what to do about it. Climate scientist Katharine Hayhoe shares her perspective on why talking about climate is the first step.
Environmental, social and governance (ESG) investing is having a watershed year, and for the solar industry, this momentum is great news. But solar companies may need to up the ante on their own sustainability efforts.
Many companies are in the position to consider commercial solar. But the people involved in making the decision have day jobs. And they don’t have time to make solar a side project — together with all the issues in financing, design considerations, and all the rest. How can we make the process easier for them?
So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?
What is Account-Based Marketing and why is it more important than ever?