Sustainability Marketing

Bright Ideas Blog, Solar Marketing, Sustainability Marketing

Headed to SPI? ESI? NASEW?Bring Your Acronym Wayfinder


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This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic…  Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor

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branding, Bright Ideas Blog, Sustainability Marketing

How To Earn the B Corp Certification for Your Solar Company


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Solar companies are inherently mission-driven, but often fail to leverage this strength. One way to promote your mission is by earning your B Corp Certification. In our last post, we discussed the many benefits of B Corp Certification. In this post, we’ll walk you through the process of getting certified. For more stories about marketing

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Bright Ideas Blog, Solar Projects, Sustainability Marketing

Sustainable Manufacturing Takes Root in the Heart of Texas


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On 14 acres west of Austin, Texas, a home-grown manufacturing business is delivering on a sustainable vision. Rehme Steel Windows & Doors manufactures high-end, architectural steel doors and windows for some of the most discerning customers in the U.S.  Company founder Peter Rehme, an Austin native, decided to build his factory in the Texas Hill

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