Solar Marketing

Bright Ideas Blog, Climate, market planning, Solar Marketing

Why Climate Action Belongs on Your 2022 Marketing Agenda


No Comments

New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well underway.  The 2021 United Nations Report on Climate Change repeated the clarion call from its last report with even greater urgency: We are rapidly running out of time to limit global warming beyond

Read More

Bright Ideas Blog, Content Marketing, Renewable Energy, Solar Marketing

Writing with Light: Ten Tips for Solar Photography with Great ROI


No Comments

Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.

Read More

Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

Are Your Commercial Solar Prospects Getting Bored?


No Comments

Many companies want to transition to renewable energy. They really do. But the problem is, the people in charge of the decision have day jobs. And if their job description doesn’t say something like “make the switch to solar and be a hero,” it’s not long before prospects lose their enthusiasm.

So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?

Read More

Bright Ideas Blog, Solar Marketing, Sustainability Marketing

Headed to SPI? ESI? NASEW?Bring Your Acronym Wayfinder


No Comments

This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic…  Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor

Read More