Solar Marketing

Bright Ideas Blog, Solar Marketing, Sustainability Marketing

Headed to SPI? ESI? NASEW?Bring Your Acronym Wayfinder


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This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic…  Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor

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Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

How to Optimize Commercial Solar Lead Generation through Integrated Marketing


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For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales. 

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