As the renewable energy industry moves forward with purpose into 2021, there is reason to be optimistic. But with Covid still devastating communities, the future for many is still uncertain. How can you plan your solar marketing strategy in such a volatile environment?
How has COVID-19 affected consumer attitudes toward climate?
What is Account-Based Marketing and why is it more important than ever?
Intersolar 2020 brought innovation, collaboration, and inspiration to sunny San Diego for three full days last week. As always, Clean Power Marketing Group was there to meet with old friends, forge new partnerships, and soak in the collective passion of professionals in our industry (along with our fair share of Vitamin D).
Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your solar + storage marketing strategy.
This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic… Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales.
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