Is it Right to Keep Marketing Solar During a Pandemic?
Is it appropriate to continue marketing – even something as worthy as solar – when your customers are in the midst of a crisis?
marketing
Three Trends to Tap for Your Solar + Storage Marketing Strategy in 2020
Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your solar + storage marketing strategy.
The Power of the Solar Story
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
Mapping The Clean Energy Customer’s Journey
The customer relationship doesn’t end after solar is installed. In fact, it’s only the beginning.
Solar Marketing Best Practices: We’ve Got ‘Em and We’re Ready to Share
Get the skinny on how to craft an efficient, effective digital solar marketing strategy through our free on-demand webinar and this insightful post.
It’s Solar Marketing Inauguration Day!
Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start:
Three Examples of Solar Marketing Done Right
It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples.
Making a Brand Connection with Solar Marketing
In our last post we talked about the need to elevate solar marketing to a level that transcends speeds and feeds. But how can solar companies connect with customers on an emotional level that inspires them to act?
Going solar is a bit like falling in love.
Or getting your first car.
Or falling in love in your first car.
Is This Solar’s Big Brand Moment?
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
Four Ways to Pump Up Your SPI Presence
With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show strategy. Maybe what you did at Intersolar was great – your sales team loved it; you even got a thumbs up from the CEO. How could you improve upon a good thing?
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