For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
The customer relationship doesn’t end after solar is installed. In fact, it’s only the beginning.
Get the skinny on how to craft an efficient, effective digital solar marketing strategy through our free on-demand webinar and this insightful post.
Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start:
It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples.
In our last post we talked about the need to elevate solar marketing to a level that transcends speeds and feeds. But how can solar companies connect with customers on an emotional level that inspires them to act?
Going solar is a bit like falling in love.
Or getting your first car.
Or falling in love in your first car.
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show strategy. Maybe what you did at Intersolar was great – your sales team loved it; you even got a thumbs up from the CEO. How could you improve upon a good thing?
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it distinct and relevant? Can you tell your story in a clear, concise and compelling manner? If you can’t respond with a confident “yes,” your marketing could actually be doing your
Ever since I got my first exposure to the solar industry working at Applied Materials — where I learned that the same materials that made LCD displays could also make solar panels — I’ve been obsessed with a renewable energy future. I’m not alone. Since its earliest days – when pioneers at Bell Labs produced