Lead Generation

Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

How to Optimize Commercial Solar Lead Generation through Integrated Marketing


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For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales. 

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