Lead Generation

Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing, Solar Sales

Six Ways to Keep Commercial Solar Stakeholders Interested (and Close the Deal)

April 28, 2021February 14, 2022By Nancy Edwards No Comments

Many companies are in the position to consider commercial solar. But the people involved in making the decision have day jobs. And they don’t have time to make solar a side project — together with all the issues in financing, design considerations, and all the rest. How can we make the process easier for them?

So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?

Bright Ideas Blog, Content Marketing, Lead Generation, Renewable Energy Strategy, Solar Marketing

Five Steps to Conquering Account-Based Marketing for Commercial Solar

August 4, 2020February 14, 2022By Zubin Segal No Comments

What is Account-Based Marketing and why is it more important than ever?

Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

How to Optimize Commercial Solar Lead Generation through Integrated Marketing

May 24, 2018August 30, 2018By cleanpowermktg No Comments

For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales.