Lead Generation

Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

Are Your Commercial Solar Prospects Getting Bored?


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Many companies want to transition to renewable energy. They really do. But the problem is, the people in charge of the decision have day jobs. And if their job description doesn’t say something like “make the switch to solar and be a hero,” it’s not long before prospects lose their enthusiasm.

So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?

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Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

How to Optimize Commercial Solar Lead Generation through Integrated Marketing


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For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales. 

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