Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.
Many companies want to transition to renewable energy. They really do. But the problem is, the people in charge of the decision have day jobs. And if their job description doesn’t say something like “make the switch to solar and be a hero,” it’s not long before prospects lose their enthusiasm.
So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?
What is Account-Based Marketing and why is it more important than ever?
In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing.
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales.
Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s resolutions are broken by February. That doesn’t have to be you. Don’t put extra pressure to upend your solar marketing strategy just because you’re writing 2018 on your checks and
In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your web site and ultimately lower your customer acquisition costs, not just any content will do. You must consistently publish content that informs, satisfies and sometimes surprises your prospect base. To illustrate this point I’m
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