Content Marketing

Bright Ideas Blog, Content Marketing

How to Turn a Great Customer Experience into Powerful Solar Content Marketing


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In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing. 

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Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

How to Optimize Commercial Solar Lead Generation through Integrated Marketing


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For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales. 

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branding, Bright Ideas Blog, Content Marketing

AHA! How to Use the Element of Surprise in Your Clean Energy Content Marketing


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In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your web site and ultimately lower your customer acquisition costs, not just any content will do. You must consistently publish content that informs, satisfies and sometimes surprises your prospect base. To illustrate this point I’m

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