Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.
How are solar companies adapting their business practices during COVID-19 and what lessons can we learn as an industry?
The quest to create a zero-carbon future and the drive for a more resilient, flexible power grid are not mutually exclusive goals. Utilities who were once resistant to islanded distributed generation projects are now developing renewably powered microgrids at a rapid pace. Here’s why.
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it distinct and relevant? Can you tell your story in a clear, concise and compelling manner? If you can’t respond with a confident “yes,” your marketing could actually be doing your
Amazing things can happen when you bring 150 or so like-minded individuals into a gridlocked Houston hotel with no reason to go outside to commute anywhere. You listen to each other, stop to think, and try to imagine a future where anything is possible. At the GridNEXT conference, hosted by the Texas Renewable Energy Industries Alliance
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