Like many Americans, the election results caught me by surprise. After staying up too late watching returns, I had to catch a 5:30am flight to an ironic destination: a solar conference. Looking around the audience at Solar Power PV Conference in Chicago on November 9, there were a lot of bleary-eyed stares. People grumbled their
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it distinct and relevant? Can you tell your story in a clear, concise and compelling manner? If you can’t respond with a confident “yes,” your marketing could actually be doing your
Amazing things can happen when you bring 150 or so like-minded individuals into a gridlocked Houston hotel with no reason to go outside to commute anywhere. You listen to each other, stop to think, and try to imagine a future where anything is possible. At the GridNEXT conference, hosted by the Texas Renewable Energy Industries Alliance
Ever since I got my first exposure to the solar industry working at Applied Materials — where I learned that the same materials that made LCD displays could also make solar panels — I’ve been obsessed with a renewable energy future. I’m not alone. Since its earliest days – when pioneers at Bell Labs produced