branding

branding, Bright Ideas Blog, Sustainability Marketing

How To Earn the B Corp Certification for Your Solar Company


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Solar companies are inherently mission-driven, but often fail to leverage this strength. One way to promote your mission is by earning your B Corp Certification. In our last post, we discussed the many benefits of B Corp Certification. In this post, we’ll walk you through the process of getting certified. For more stories about marketing

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branding, Bright Ideas Blog, Content Marketing

AHA! How to Use the Element of Surprise in Your Clean Energy Content Marketing


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In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your web site and ultimately lower your customer acquisition costs, not just any content will do. You must consistently publish content that informs, satisfies and sometimes surprises your prospect base. To illustrate this point I’m

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branding, Bright Ideas Blog, Clean Transportation, Renewable Energy, solar

Why Elon Musk’s Move Will Be a Clean Energy Business School Case in 2025


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Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.

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