Bright Ideas Blog

Bright Ideas Blog, solar, Solar in Schools

SHOW AND TELL: Schools Showcase Clean Energy Strategies at Stanford Symposium


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Education and clean energy leaders gathered last week at Stanford University for the second annual Clean Energy for Education Symposium. The schools attending this growing conference are determined to provide students with a world-class education, while dramatically reducing the energy needed to sustain their institutions.

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Bright Ideas Blog, solar

Why Go Solar Now?


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As we head into another scorching summer in Texas, the temptation to go solar is only natural. Look outside: Our roofs are drenched in untapped energy reserves. But with solar prices plummeting over the last several years, isn’t it better to wait until prices hit “rock bottom”? Why pull the trigger on solar now? Over

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Bright Ideas Blog, Messaging, solar

How to Craft a Killer Message for Your Clean Energy Company


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Every great comedian shares a common trait: a hyperactive sense of self-awareness. Chris Rock and Patton Oswalt have wildly different comedic styles, but their ability to connect with us is based on our sense that they’re being completely, brutally honest. Crafting a message that attracts, connects, and finally wins over your audience is not unlike

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