Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show strategy. Maybe what you did at Intersolar was great – your sales team loved it; you even got a thumbs up from the CEO. How could you improve upon a good thing?
Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.
The Solar Foundation estimates that more than 3,700 K-12 schools in the U.S. currently have solar power systems on site, serving nearly 2.7 million students across the nation and saving nearly $78 million in electricity costs annually. While that sounds like cause for celebration, there are currently 50 million students enrolled in elementary or secondary schools
Education and clean energy leaders gathered last week at Stanford University for the second annual Clean Energy for Education Symposium. The schools attending this growing conference are determined to provide students with a world-class education, while dramatically reducing the energy needed to sustain their institutions.
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it distinct and relevant? Can you tell your story in a clear, concise and compelling manner? If you can’t respond with a confident “yes,” your marketing could actually be doing your
Why now is the time for US clean power groups to invest abroad. In the US, renewable energy, specifically solar power, may have finally reached its tipping point in 2015. Bolstered in part by investment-friendly incentives such as the Investment Tax Credit (ITC) and various state policies, residential US solar installations have grown by 70%
Ever since I got my first exposure to the solar industry working at Applied Materials — where I learned that the same materials that made LCD displays could also make solar panels — I’ve been obsessed with a renewable energy future. I’m not alone. Since its earliest days – when pioneers at Bell Labs produced
As we head into another scorching summer in Texas, the temptation to go solar is only natural. Look outside: Our roofs are drenched in untapped energy reserves. But with solar prices plummeting over the last several years, isn’t it better to wait until prices hit “rock bottom”? Why pull the trigger on solar now? Over
Every great comedian shares a common trait: a hyperactive sense of self-awareness. Chris Rock and Patton Oswalt have wildly different comedic styles, but their ability to connect with us is based on our sense that they’re being completely, brutally honest. Crafting a message that attracts, connects, and finally wins over your audience is not unlike