Mapping The Clean Energy Customer’s Journey
The customer relationship doesn’t end after solar is installed. In fact, it’s only the beginning.
Bright Ideas Blog
Those Pesky New Year’s Solar Marketing Resolutions
Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s resolutions are broken by February. That doesn’t have to be you. Don’t put extra pressure to upend your solar marketing strategy just because you’re writing 2018 on your checks and
Community Solar on the Rise: Q & A with Solstice
There are nearly as many models of community solar as there are communities to adopt them. Solstice, a DOE SunShot grant recipient, is breaking down barriers to solar energy adoption using an online platform and community-organizing techniques pioneered in Obama’s presidential campaign.
Hurricane Harvey Hit the Poor and Elderly Hardest: How to Help
In the wake of Hurricane Harvey, an organic web of human support is now spreading across Texas. Government organizations, nonprofits and faith groups along with survivors and citizens tired of watching fellow Texans suffer on TV are stepping up to do their part. Yesterday, I was helping serve lunch at a shelter in Austin –
How to Solarize Your Nonprofit Organization
As the renewable energy industry, specifically solar, gains traction among the residential and commercial markets, a frequent topic of conversation is, “How can a nonprofit organization take advantage of solar energy?” Although there are challenges associated with a nonprofit taking the solar journey, it is doable, and can be an essential piece of not just
AHA! How to Use the Element of Surprise in Your Clean Energy Content Marketing
In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your web site and ultimately lower your customer acquisition costs, not just any content will do. You must consistently publish content that informs, satisfies and sometimes surprises your prospect base. To illustrate this point I’m
Solar Marketing Best Practices: We’ve Got ‘Em and We’re Ready to Share
Get the skinny on how to craft an efficient, effective digital solar marketing strategy through our free on-demand webinar and this insightful post.
It’s Solar Marketing Inauguration Day!
Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start:
Three Examples of Solar Marketing Done Right
It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples.
Five Reasons to Be Thankful for the State of Solar in 2016
Like many Americans, the election results caught me by surprise. After staying up too late watching returns, I had to catch a 5:30am flight to an ironic destination: a solar conference. Looking around the audience at Solar Power PV Conference in Chicago on November 9, there were a lot of bleary-eyed stares. People grumbled their
