As the renewable energy industry, specifically solar, gains traction among the residential and commercial markets, a frequent topic of conversation is, “How can a nonprofit organization take advantage of solar energy?” Although there are challenges associated with a nonprofit taking the solar journey, it is doable, and can be an essential piece of not just
In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your web site and ultimately lower your customer acquisition costs, not just any content will do. You must consistently publish content that informs, satisfies and sometimes surprises your prospect base. To illustrate this point I’m
Get the skinny on how to craft an efficient, effective digital solar marketing strategy through our free on-demand webinar and this insightful post.
Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start:
It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples.
Like many Americans, the election results caught me by surprise. After staying up too late watching returns, I had to catch a 5:30am flight to an ironic destination: a solar conference. Looking around the audience at Solar Power PV Conference in Chicago on November 9, there were a lot of bleary-eyed stares. People grumbled their
In our last post we talked about the need to elevate solar marketing to a level that transcends speeds and feeds. But how can solar companies connect with customers on an emotional level that inspires them to act?
Going solar is a bit like falling in love.
Or getting your first car.
Or falling in love in your first car.
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?
With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show strategy. Maybe what you did at Intersolar was great – your sales team loved it; you even got a thumbs up from the CEO. How could you improve upon a good thing?
Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.