Bright Ideas Blog

Bright Ideas Blog, Solar Marketing, Sustainability Marketing

Headed to SPI? ESI? NASEW?Bring Your Acronym Wayfinder


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This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic…  Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor

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branding, Bright Ideas Blog, Sustainability Marketing

How To Earn the B Corp Certification for Your Solar Company


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Solar companies are inherently mission-driven, but often fail to leverage this strength. One way to promote your mission is by earning your B Corp Certification. In our last post, we discussed the many benefits of B Corp Certification. In this post, we’ll walk you through the process of getting certified. For more stories about marketing

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