As the clean energy industry enters 2019, it can be tempting to get discouraged by the dire climate news that came out toward the end of 2018. But there is good news on the horizon too. What can you do to make a truly sustainable difference?
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In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing.
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales.
The customer relationship doesn’t end after solar is installed. In fact, it’s only the beginning.
Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s resolutions are broken by February. That doesn’t have to be you. Don’t put extra pressure to upend your solar marketing strategy just because you’re writing 2018 on your checks and
There are nearly as many models of community solar as there are communities to adopt them. Solstice, a DOE SunShot grant recipient, is breaking down barriers to solar energy adoption using an online platform and community-organizing techniques pioneered in Obama’s presidential campaign.
In the wake of Hurricane Harvey, an organic web of human support is now spreading across Texas. Government organizations, nonprofits and faith groups along with survivors and citizens tired of watching fellow Texans suffer on TV are stepping up to do their part. Yesterday, I was helping serve lunch at a shelter in Austin –
As the renewable energy industry, specifically solar, gains traction among the residential and commercial markets, a frequent topic of conversation is, “How can a nonprofit organization take advantage of solar energy?” Although there are challenges associated with a nonprofit taking the solar journey, it is doable, and can be an essential piece of not just
In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your web site and ultimately lower your customer acquisition costs, not just any content will do. You must consistently publish content that informs, satisfies and sometimes surprises your prospect base. To illustrate this point I’m
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