Bright Ideas Blog

Bright Ideas Blog, Solar Marketing, Sustainability Marketing

Headed to SPI? ESI? NASEW?Bring Your Acronym Wayfinder


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This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic…  Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor

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branding, Bright Ideas Blog, Sustainability Marketing

How To Earn the B Corp Certification for Your Solar Company


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Solar companies are inherently mission-driven, but often fail to leverage this strength. One way to promote your mission is by earning your B Corp Certification. In our last post, we discussed the many benefits of B Corp Certification. In this post, we’ll walk you through the process of getting certified. For more stories about marketing

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Bright Ideas Blog, Solar Projects, Sustainability Marketing

Sustainable Manufacturing Takes Root in the Heart of Texas


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On 14 acres west of Austin, Texas, a home-grown manufacturing business is delivering on a sustainable vision. Rehme Steel Windows & Doors manufactures high-end, architectural steel doors and windows for some of the most discerning customers in the U.S.  Company founder Peter Rehme, an Austin native, decided to build his factory in the Texas Hill

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Bright Ideas Blog, Microgrids, Renewable Energy Strategy

How to Determine Your Microgrid Business Model


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Defining your microgrid project’s business model is the process through which you identify the economic benefits and underlying financial structure of your project. This should justify the investment you are making as well as define any ancillary benefits, such as resiliency, that might be more difficult to monetize or quantify. This process is especially important if you are not a utility who might be able to rate-base costs and you need to show financial metrics for your investment with a higher level of certainty.

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Bright Ideas Blog, Content Marketing

How to Turn a Great Customer Experience into Powerful Solar Content Marketing


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In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing. 

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