Environmental, social and governance (ESG) investing is having a watershed year, and for the solar industry, this momentum is great news. But solar companies may need to up the ante on their own sustainability efforts.
Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.
Many companies want to transition to renewable energy. They really do. But the problem is, the people in charge of the decision have day jobs. And if their job description doesn’t say something like “make the switch to solar and be a hero,” it’s not long before prospects lose their enthusiasm.
So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?
As the renewable energy industry moves forward with purpose into 2021, there is reason to be optimistic. But with Covid still devastating communities, the future for many is still uncertain. How can you plan your solar marketing strategy in such a volatile environment?
How has COVID-19 affected consumer attitudes toward climate?
What is Account-Based Marketing and why is it more important than ever?
How are solar companies adapting their business practices during COVID-19 and what lessons can we learn as an industry?
Is it appropriate to continue marketing – even something as worthy as solar – when your customers are in the midst of a crisis?
Intersolar 2020 brought innovation, collaboration, and inspiration to sunny San Diego for three full days last week. As always, Clean Power Marketing Group was there to meet with old friends, forge new partnerships, and soak in the collective passion of professionals in our industry (along with our fair share of Vitamin D).
Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your solar + storage marketing strategy.