Bright Ideas Blog

Bright Ideas Blog, Content Marketing, Renewable Energy, Solar Marketing

Writing with Light: Ten Tips for Solar Photography with Great ROI


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Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.

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Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

Are Your Commercial Solar Prospects Getting Bored?


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Many companies want to transition to renewable energy. They really do. But the problem is, the people in charge of the decision have day jobs. And if their job description doesn’t say something like “make the switch to solar and be a hero,” it’s not long before prospects lose their enthusiasm.

So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?

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