Is it Right to Keep Marketing Solar During a Pandemic?
Is it appropriate to continue marketing – even something as worthy as solar – when your customers are in the midst of a crisis?
Bright Ideas Blog
Kicking Off 2020 with a Stellar Intersolar
Intersolar 2020 brought innovation, collaboration, and inspiration to sunny San Diego for three full days last week. As always, Clean Power Marketing Group was there to meet with old friends, forge new partnerships, and soak in the collective passion of professionals in our industry (along with our fair share of Vitamin D).
Three Trends to Tap for Your Solar + Storage Marketing Strategy in 2020
Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your solar + storage marketing strategy.
Sustainable Meeting Grounds: Austin’s Cosmic Coffee + Beer
Many local businesses would like to do their part to lower carbon emissions but don’t know where to start. Austin’s own Cosmic Coffee + Beer took us on a recent tour to share their sustainability best practices.
Headed to SPI? ESI? NASEW?Bring Your Acronym Wayfinder
This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic… Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor
How To Earn the B Corp Certification for Your Solar Company
Solar companies are inherently mission-driven, but often fail to leverage this strength. One way to promote your mission is by earning your B Corp Certification. In our last post, we discussed the many benefits of B Corp Certification. In this post, we’ll walk you through the process of getting certified. For more stories about marketing
Is Your Business All That It Can ‘B’?
You work hard every day. You pay your employees well, contribute to your community in real terms, and offer a product or service that’s actually beneficial for people. Are you looking for a way to highlight the positive impact your company makes? Consider getting certified as a B Corporation (or B Corp, for short). Earning
Sustainable Manufacturing Takes Root in the Heart of Texas
On 14 acres west of Austin, Texas, a home-grown manufacturing business is delivering on a sustainable vision. Rehme Steel Windows & Doors manufactures high-end, architectural steel doors and windows for some of the most discerning customers in the U.S. Company founder Peter Rehme, an Austin native, decided to build his factory in the Texas Hill
How to Determine Your Microgrid Business Model
Defining your microgrid project’s business model is the process through which you identify the economic benefits and underlying financial structure of your project. This should justify the investment you are making as well as define any ancillary benefits, such as resiliency, that might be more difficult to monetize or quantify. This process is especially important if you are not a utility who might be able to rate-base costs and you need to show financial metrics for your investment with a higher level of certainty.
Can Microgrids Help Define the Utility of the Future?
The quest to create a zero-carbon future and the drive for a more resilient, flexible power grid are not mutually exclusive goals. Utilities who were once resistant to islanded distributed generation projects are now developing renewably powered microgrids at a rapid pace. Here’s why.
