This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic… Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor
Solar companies are inherently mission-driven, but often fail to leverage this strength. One way to promote your mission is by earning your B Corp Certification. In our last post, we discussed the many benefits of B Corp Certification. In this post, we’ll walk you through the process of getting certified. For more stories about marketing
You work hard every day. You pay your employees well, contribute to your community in real terms, and offer a product or service that’s actually beneficial for people. Are you looking for a way to highlight the positive impact your company makes? Consider getting certified as a B Corporation (or B Corp, for short). Earning
On 14 acres west of Austin, Texas, a home-grown manufacturing business is delivering on a sustainable vision. Rehme Steel Windows & Doors manufactures high-end, architectural steel doors and windows for some of the most discerning customers in the U.S. Company founder Peter Rehme, an Austin native, decided to build his factory in the Texas Hill
Defining your microgrid project’s business model is the process through which you identify the economic benefits and underlying financial structure of your project. This should justify the investment you are making as well as define any ancillary benefits, such as resiliency, that might be more difficult to monetize or quantify. This process is especially important if you are not a utility who might be able to rate-base costs and you need to show financial metrics for your investment with a higher level of certainty.
The quest to create a zero-carbon future and the drive for a more resilient, flexible power grid are not mutually exclusive goals. Utilities who were once resistant to islanded distributed generation projects are now developing renewably powered microgrids at a rapid pace. Here’s why.
As the clean energy industry enters 2019, it can be tempting to get discouraged by the dire climate news that came out toward the end of 2018. But there is good news on the horizon too. What can you do to make a truly sustainable difference?
In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing.
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales.