Bright Ideas Blog

branding, Bright Ideas Blog, Content Marketing

AHA! How to Use the Element of Surprise in Your Clean Energy Content Marketing


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In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your web site and ultimately lower your customer acquisition costs, not just any content will do. You must consistently publish content that informs, satisfies and sometimes surprises your prospect base. To illustrate this point I’m

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Bright Ideas Blog, clean energy policy, solar

Five Reasons to Be Thankful for the State of Solar in 2016


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Like many Americans, the election results caught me by surprise. After staying up too late watching returns, I had to catch a 5:30am flight to an ironic destination: a solar conference. Looking around the audience at Solar Power PV Conference in Chicago on November 9, there were a lot of bleary-eyed stares. People grumbled their

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branding, Bright Ideas Blog, Clean Transportation, Renewable Energy, solar

Why Elon Musk’s Move Will Be a Clean Energy Business School Case in 2025


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Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.

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