Solar

Bright Ideas Blog, Renewable Energy Strategy, Solar, Sustainability

Why You Should Care About Solar Recycling, and What to Do Next

August 17, 2023September 1, 2023By cleanpowermktg

Solar energy powers 4 percent of the world’s electricity, according to The International Energy Agency — the result of record-breaking growth in clean energy over the last 20-plus years. That’s the good news. At the same time, 8 million metric tons of solar panels are nearing the end of their (25-30 year) life expectancy and could be headed to landfills by 2030. Not so good.

Preparing for this onslaught of decommissioned solar panels requires us to advance the solar panel recycling process. It’s a critical step to fortify the solar industry’s effectiveness and reputation as a sustainable source of clean energy.

Bright Ideas Blog, Community Solar, Solar, Solar Projects

Community Solar on the Rise: Q & A with Solstice

October 24, 2017November 13, 2023By cleanpowermktg

There are nearly as many models of community solar as there are communities to adopt them. Solstice, a DOE SunShot grant recipient, is breaking down barriers to solar energy adoption using an online platform and community-organizing techniques pioneered in Obama’s presidential campaign.

Bright Ideas Blog, Marketing, Solar

It’s Solar Marketing Inauguration Day!

January 19, 2017July 21, 2023By cleanpowermktg

Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start:

Branding, Bright Ideas Blog, Marketing, Solar

Three Examples of Solar Marketing Done Right

December 15, 2016July 21, 2023By cleanpowermktg

It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples.

Bright Ideas Blog, clean energy policy, Solar

Five Reasons to Be Thankful for the State of Solar in 2016

November 17, 2016November 13, 2023By cleanpowermktg

Like many Americans, the election results caught me by surprise. After staying up too late watching returns, I had to catch a 5:30am flight to an ironic destination: a solar conference. Looking around the audience at Solar Power PV Conference in Chicago on November 9, there were a lot of bleary-eyed stares. People grumbled their

Branding, Bright Ideas Blog, Marketing, Messaging, Solar

Making a Brand Connection with Solar Marketing

October 5, 2016November 13, 2023By cleanpowermktg

In our last post we talked about the need to elevate solar marketing to a level that transcends speeds and feeds. But how can solar companies connect with customers on an emotional level that inspires them to act?

Going solar is a bit like falling in love.

Or getting your first car.

Or falling in love in your first car.

Branding, Bright Ideas Blog, Marketing, Renewable Energy, Solar

Is This Solar’s Big Brand Moment?

September 20, 2016July 21, 2023By cleanpowermktg

Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar?

Bright Ideas Blog, Marketing, Messaging, Solar

Four Ways to Pump Up Your SPI Presence

July 19, 2016July 21, 2023By cleanpowermktg

With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show strategy. Maybe what you did at Intersolar was great – your sales team loved it; you even got a thumbs up from the CEO. How could you improve upon a good thing?

Branding, Bright Ideas Blog, Clean Transportation, Renewable Energy, Solar

Why Elon Musk’s Move Will Be a Clean Energy Business School Case in 2025

June 27, 2016November 13, 2023By cleanpowermktg

Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that’s instructive for generations to come.

Bright Ideas Blog, Solar, Solar in Schools

Is Your School Ready for Solar?

June 9, 2016November 13, 2023By cleanpowermktg

The Solar Foundation estimates that more than 3,700 K-12 schools in the U.S. currently have solar power systems on site, serving nearly 2.7 million students across the nation and saving nearly $78 million in electricity costs annually. While that sounds like cause for celebration, there are currently 50 million students enrolled in elementary or secondary schools

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