Author: Nancy Edwards

Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

Are Your Commercial Solar Prospects Getting Bored?


No Comments

Many companies want to transition to renewable energy. They really do. But the problem is, the people in charge of the decision have day jobs. And if their job description doesn’t say something like “make the switch to solar and be a hero,” it’s not long before prospects lose their enthusiasm.

So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?

Read More

Bright Ideas Blog, Content Marketing

How to Turn a Great Customer Experience into Powerful Solar Content Marketing


No Comments

In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing. 

Read More