Solar energy companies have been fighting the good fight on solar policy for so long that when news broke that the Inflation Reduction Act (IRA) would include $369 billion (with a B) for climate and energy, it seemed almost too good to be true. But there it is, in black and white: a 10-year extension
Environmental, social and governance (ESG) investing is having a watershed year, and for the solar industry, this momentum is great news. But solar companies may need to up the ante on their own sustainability efforts.
Many companies are in the position to consider commercial solar. But the people involved in making the decision have day jobs. And they don’t have time to make solar a side project — together with all the issues in financing, design considerations, and all the rest. How can we make the process easier for them?
So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process?
As the renewable energy industry moves forward with purpose into 2021, there is reason to be optimistic. But with Covid still devastating communities, the future for many is still uncertain. How can you plan your solar marketing strategy in such a volatile environment?
How has COVID-19 affected consumer attitudes toward climate?
Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your solar + storage marketing strategy.
In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing.
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