(New York, NY…August 15, 2018)…As the solar industry continues its expansion to serve lower income communities, a New York solar leader, Quixotic Systems Inc. (QSI), has partnered with affordable housing developer Arker Companies to design and install rooftop solar energy systems for low-income communities in the New York City area. The first project, Bay
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
(Visalia, CA…June 27, 2018) – CalCom Solar expands on its leadership in solar for agriculture and water with a name change indicative of the company’s long-term strategy. CalCom Energy, launching this week with a rebranded web site and identity, more aptly reflects the company’s focus on providing integrated energy solutions to the agriculture, water and
For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales.
The customer relationship doesn’t end after solar is installed. In fact, it’s only the beginning.
Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s resolutions are broken by February. That doesn’t have to be you. Don’t put extra pressure to upend your solar marketing strategy just because you’re writing 2018 on your checks and
There are nearly as many models of community solar as there are communities to adopt them. Solstice, a DOE SunShot grant recipient, is breaking down barriers to solar energy adoption using an online platform and community-organizing techniques pioneered in Obama’s presidential campaign.
In the wake of Hurricane Harvey, an organic web of human support is now spreading across Texas. Government organizations, nonprofits and faith groups along with survivors and citizens tired of watching fellow Texans suffer on TV are stepping up to do their part. Yesterday, I was helping serve lunch at a shelter in Austin –
As the renewable energy industry, specifically solar, gains traction among the residential and commercial markets, a frequent topic of conversation is, “How can a nonprofit organization take advantage of solar energy?” Although there are challenges associated with a nonprofit taking the solar journey, it is doable, and can be an essential piece of not just
Clean Power Marketing Group has been selected to provide marketing services and support to the Solar in Your Community Challenge, a new $5 million prize competition from the Department of Energy’s SunShot Initiative. The challenge aims to expand solar access to low and moderate income households; state, local, and tribal governments; and non-profit organizations. CPMG will