Author: cleanpowermktg

Bright Ideas Blog, Content Marketing, Lead Generation, Solar Marketing

How to Optimize Commercial Solar Lead Generation through Integrated Marketing


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Spoiler alert:  When it comes to commercial solar lead generation, there is no silver bullet. It takes focus and commitment to make lead-gen efforts pay off. For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the

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Bright Ideas Blog, Renewable Energy Strategy, Solar Projects

How to Solarize Your Nonprofit Organization


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As the renewable energy industry, specifically solar, gains traction among the residential and commercial markets, a frequent topic of conversation is, “How can a nonprofit organization take advantage of solar energy?” Although there are challenges associated with a nonprofit taking the solar journey, it is doable, and can be an essential piece of not just

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press release

CPMG Joins Sunshot Community Solar Challenge


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Clean Power Marketing Group has been selected to provide marketing services and support to the Solar in Your Community Challenge, a new $5 million prize competition from the Department of Energy’s SunShot Initiative. The challenge aims to expand solar access to low and moderate income households; state, local, and tribal governments; and non-profit organizations. CPMG will

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branding, Bright Ideas Blog, Content Marketing

AHA! How to Use the Element of Surprise in Your Clean Energy Content Marketing


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In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your web site and ultimately lower your customer acquisition costs, not just any content will do. You must consistently publish content that informs, satisfies and sometimes surprises your prospect base. To illustrate this point I’m

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