For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.
Spoiler alert: When it comes to commercial solar lead generation, there is no silver bullet. It takes focus and commitment to make lead-gen efforts pay off. For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the
The customer relationship doesn’t end after solar is installed. In fact, it’s only the beginning.
Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s resolutions are broken by February. That doesn’t have to be you. Don’t put extra pressure to upend your solar marketing strategy just because you’re writing 2018 on your checks and
There are nearly as many models of community solar as there are communities to adopt them. Solstice, a DOE SunShot grant recipient, is breaking down barriers to solar energy adoption using an online platform and community-organizing techniques pioneered in Obama’s presidential campaign.
In the wake of Hurricane Harvey, an organic web of human support is now spreading across Texas. Government organizations, nonprofits and faith groups along with survivors and citizens tired of watching fellow Texans suffer on TV are stepping up to do their part. Yesterday, I was helping serve lunch at a shelter in Austin –
As the renewable energy industry, specifically solar, gains traction among the residential and commercial markets, a frequent topic of conversation is, “How can a nonprofit organization take advantage of solar energy?” Although there are challenges associated with a nonprofit taking the solar journey, it is doable, and can be an essential piece of not just
Clean Power Marketing Group has been selected to provide marketing services and support to the Solar in Your Community Challenge, a new $5 million prize competition from the Department of Energy’s SunShot Initiative. The challenge aims to expand solar access to low and moderate income households; state, local, and tribal governments; and non-profit organizations. CPMG will
In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your web site and ultimately lower your customer acquisition costs, not just any content will do. You must consistently publish content that informs, satisfies and sometimes surprises your prospect base. To illustrate this point I’m
Get the skinny on how to craft an efficient, effective digital solar marketing strategy through our free on-demand webinar and this insightful post.