Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI.
How are solar companies adapting their business practices during COVID-19 and what lessons can we learn as an industry?
Is it appropriate to continue marketing – even something as worthy as solar – when your customers are in the midst of a crisis?
Intersolar 2020 brought innovation, collaboration, and inspiration to sunny San Diego for three full days last week. As always, Clean Power Marketing Group was there to meet with old friends, forge new partnerships, and soak in the collective passion of professionals in our industry (along with our fair share of Vitamin D).
Many local businesses would like to do their part to lower carbon emissions but don’t know where to start. Austin’s own Cosmic Coffee + Beer took us on a recent tour to share their sustainability best practices.
This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic… Remember when you could spend the first hour or two meandering the show floor, getting the lay of the land? When booths weren’t the size of football fields — and you could find a friend on the show floor
Solar companies are inherently mission-driven, but often fail to leverage this strength. One way to promote your mission is by earning your B Corp Certification. In our last post, we discussed the many benefits of B Corp Certification. In this post, we’ll walk you through the process of getting certified. For more stories about marketing
You work hard every day. You pay your employees well, contribute to your community in real terms, and offer a product or service that’s actually beneficial for people. Are you looking for a way to highlight the positive impact your company makes? Consider getting certified as a B Corporation (or B Corp, for short). Earning
On 14 acres west of Austin, Texas, a home-grown manufacturing business is delivering on a sustainable vision. Rehme Steel Windows & Doors manufactures high-end, architectural steel doors and windows for some of the most discerning customers in the U.S. Company founder Peter Rehme, an Austin native, decided to build his factory in the Texas Hill
Defining your microgrid project’s business model is the process through which you identify the economic benefits and underlying financial structure of your project. This should justify the investment you are making as well as define any ancillary benefits, such as resiliency, that might be more difficult to monetize or quantify. This process is especially important if you are not a utility who might be able to rate-base costs and you need to show financial metrics for your investment with a higher level of certainty.