Marketing ideas and best practices to help you accelerate your clean energy marketing.
On 14 acres west of Austin, Texas, a home-grown manufacturing business is delivering on a sustainable vision. Rehme Steel Windows & Doors manufactures high-end, architectural steel doors and windows for some of the most discerning customers in the U.S....read more
Defining your microgrid project’s business model is the process through which you identify the economic benefits and underlying financial structure of your project. This should justify the investment you are making as well as define any ancillary benefits, such as resiliency, that might be more difficult to monetize or quantify. This process is especially important if you are not a utility who might be able to rate-base costs and you need to show financial metrics for your investment with a higher level of certainty.read more
The quest to create a zero-carbon future and the drive for a more resilient, flexible power grid are not mutually exclusive goals. Utilities who were once resistant to islanded distributed generation projects are now developing renewably powered microgrids at a rapid pace. Here’s why.read more
As the clean energy industry enters 2019, it can be tempting to get discouraged by the dire climate news that came out toward the end of 2018. But there is good news on the horizon too. What can you do to make a truly sustainable difference?
In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing.read more
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.read more
Client News and Press Releases
(Richmond, VA…August 20, 2018)…Fellowship Energy LLC, a new clean energy finance company developing solutions for religious organizations and parochial schools, has completed its first solar installation for a faith-based community in Richmond, Virginia, as part of...read more
(New York, NY…August 15, 2018)…As the solar industry continues its expansion to serve lower income communities, a New York solar leader, Quixotic Systems Inc. (QSI), has partnered with affordable housing developer Arker Companies to design and...read more
(Visalia, CA…June 27, 2018) – CalCom Solar expands on its leadership in solar for agriculture and water with a name change indicative of the company’s long-term strategy. CalCom Energy, launching this week with a rebranded web site and identity, more aptly...read more