Marketing ideas and advice from the clean energy firing lines.
Spoiler alert: When it comes to commercial solar lead generation, there is no silver bullet. It takes focus and commitment to make lead-gen efforts pay off. For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting...read more
The customer relationship doesn’t end after solar is installed. In fact, it’s only the beginning.read more
Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s resolutions are broken by February. That doesn’t have to be you. Don’t put extra pressure to upend your solar marketing strategy just because...read more
There are nearly as many models of community solar as there are communities to adopt them. Solstice, a DOE SunShot grant recipient, is breaking down barriers to solar energy adoption using an online platform and community-organizing techniques pioneered in Obama’s presidential campaign.read more
In the wake of Hurricane Harvey, an organic web of human support is now spreading across Texas. Government organizations, nonprofits and faith groups along with survivors and citizens tired of watching fellow Texans suffer on TV are stepping up to do their part....read more
As the renewable energy industry, specifically solar, gains traction among the residential and commercial markets, a frequent topic of conversation is, “How can a nonprofit organization take advantage of solar energy?” Although there are challenges associated with a...read more
Clean Power Marketing Group has been selected to provide marketing services and support to the Solar in Your Community Challenge, a new $5 million prize competition from the Department of Energy’s SunShot Initiative. The challenge aims to expand solar access to low...read more