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Marketing ideas and best practices to help you accelerate your clean energy marketing.

How to Determine Your Microgrid Business Model

How to Determine Your Microgrid Business Model

Defining your microgrid project’s business model is the process through which you identify the economic benefits and underlying financial structure of your project. This should justify the investment you are making as well as define any ancillary benefits, such as resiliency, that might be more difficult to monetize or quantify. This process is especially important if you are not a utility who might be able to rate-base costs and you need to show financial metrics for your investment with a higher level of certainty.

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Can Microgrids Help Define the Utility of the Future?

Can Microgrids Help Define the Utility of the Future?

The quest to create a zero-carbon future and the drive for a more resilient, flexible power grid are not mutually exclusive goals. Utilities who were once resistant to islanded distributed generation projects are now developing renewably powered microgrids at a rapid pace. Here’s why.

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Putting Clean Energy to Sustainable Purpose in 2019

Putting Clean Energy to Sustainable Purpose in 2019

As the clean energy industry enters 2019, it can be tempting to get discouraged by the dire climate news that came out toward the end of 2018. But there is good news on the horizon too. What can you do to make a truly sustainable difference?
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How to Turn a Great Customer Experience into Powerful Solar Content Marketing

How to Turn a Great Customer Experience into Powerful Solar Content Marketing

In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing. 

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The Power of the Solar Story

The Power of the Solar Story

For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.

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