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Marketing ideas and best practices to help you accelerate your clean energy marketing.

How to Turn a Great Customer Experience into Powerful Solar Content Marketing

How to Turn a Great Customer Experience into Powerful Solar Content Marketing

In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here’s how to turn those experiences into compelling and evergreen solar content marketing. 

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The Power of the Solar Story

The Power of the Solar Story

For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It’s especially important in an industry like solar.

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How to Optimize Commercial Solar Lead Generation through Integrated Marketing

How to Optimize Commercial Solar Lead Generation through Integrated Marketing

For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads — and the speed at which you convert those leads to sales. 

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Those Pesky New Year’s Solar Marketing Resolutions

Those Pesky New Year’s Solar Marketing Resolutions

Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s resolutions are broken by February. That doesn’t have to be you.  Don’t put extra pressure to upend your solar marketing strategy just because...

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Community Solar on the Rise: Q & A with Solstice

Community Solar on the Rise: Q & A with Solstice

There are nearly as many models of community solar as there are communities to adopt them. Solstice, a DOE SunShot grant recipient, is breaking down barriers to solar energy adoption using an online platform and community-organizing techniques pioneered in Obama’s presidential campaign.

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